Stacey Deonanan
That title alone sounds very “click-baity” doesn’t it?
Trust me I’m too old to fluff people so here’s how we “actually” achieve trendsetting like a leader in 2025 and the years to come.
We integrate Search Engine Optimization (SEO) into our company profiles. (If you don’t know what SEO means, I’ll have a small glossary at the bottom of this post.)
Let that sink in for a sec.
What SEO means is we have further reach and discoverability locally and internationally. We have the opportunity to truly become discoverable. I’ll give you an example, imagine you’ve got a cute house by the sea and you really wanna make some extra cash over the weekend, so you’re thinking of renting it out. You might be thinking, let’s put it on the newspaper (because we did that in Trinidad – no shade). But come on we’re in the 21st century where things should be working for us a lot smarter. How Stacey, how? Through SEO. Google. In this day and age when someone searches “turquoise house in the Caribbean” you SHOULD be popping up on Google. Anywhere in the world.
This isn’t me being extra. It’s thinking like this that birthed amazing websites like Airbnb. What’s my point?
Aren’t company profiles a little archaic? Exactly how does static paper or a pdf file actually work for you?
Our company profiles are different. At RhemaExpert we’ve pioneered interactive company profiles that now include custom meta-tags (specific to you and your business) that gets eyes on you.
We achieve this through making the document linkable, clickable and shareable, meaning instead of sharing your company profile as a pdf attachment, send it via a link that’s been optimised.
So how does this really benefit you at the end of the day, well lets discuss it:
- You’re accessible anywhere in the world, on any smart device as long as you’ve got an internet connection.
- Convenience is king. Sometimes you don’t have your PDF or print document on you, but do you have a link, which means immediate access and zero storage space needed.
- Cost is another big one. Unlike printing company profile magazines (which we do btw), it can sometimes become very costly, so why not use a link and reduce the need for print and distribution costs?
- Interactivity is another component we enjoyed giving our clients. Company profiles shouldn’t be static. Why not include some videos, audio, interactive graphics and hyper-links, maybe even a CTA (Call to Action)?
- Searchability allows you to be found anywhere on the planet by getting your product out there and increasing its chances of being found.
Entrepreneurs listen.. the world is changing and maybe some of things we did back then worked – and worked phenomenally, but the world is your oyster and you have can have more if you want more – more reach, discoverability, shareability, and eyes, and that’s not a bad thing. Your business should show up when people make searches for content like yours.
If you’re interested, in enhancing your company profile, reach out todays and let’s have a conversation on how we can help you achieve that.