By Stacey Deonanan
And do I need one?
Do you really need an e-magazine company profile?
Well before I present my opinion, perhaps we should talk about what really is an e-magazine and then you determine whether you think its important or not.
So quickly – we all know what a company profile is but if you don’t I’ll get you up to speed real fast: a Company profile is the CV of a business outlining its genesis, its services and any other corporate data. Traditionally profiles were printed and provided to investors, suppliers, contractors and fellow entrepreneurs. However with the advent of technology profiles became digital and were offered in a PDF format for easy transference. Since then it hasn’t changed.
Technology has changed the world and the way we conduct business. Especially the internet. Folks nowadays can find just about anything on the internet. Except… your company profile?
This is where we said no!
Noticing the limitations of company profiles, we decided it was time to raise the bar on company profiles, again.
We created the E-magazine Company Profile. Which is just fancy talk for a digital company profile that’s on the web, with a couple extra perks, such as:
- It’s has its own web address
- There’s no storage concerns for our clients because this puppy is uploaded on our domain
- We’ve added hyperlinks, social media handles, videos, pictures, sound, email addresses, CTAs, Ads and more that easily can be clicked and pointed back to your website or landing page, real time
- Search Engine Optimisation (SEO) is another big proponent because imagine having your company profile discoverable in other countries where people are looking for business similar to yours..
- As a cute added bonus, nothing beats the way a magazine flips open thus, we’ve added this interactive book-flipping feature, along with its associated sounds to give users a more immersive experience
- What if you liked everything we talked about but wanted it private? We got you. Our profiles can be customised with specialised passwords meaning only you and those with your password have access to your company profile
Now that you know what an e-magazine is, you decide, is this something that you and your growing business can benefit from? Can it give you additional reach, discoverability, and much-needed customization? I think we know the answer…